01. OH, HELLO

12 Letter Name is the practice of Midwest-based Art Director Collin Buenerkemper.

In past lives he’s earned his sea legs, qualified as a sharpshooter, trained in Thai boxing and served hot dogs to some of the Midwest’s finest folks.

These days he leads the creation of big ideas and builds systems of storytelling across brand, image, and environment, shaping concept-driven work at the intersection of culture, community, and experience. Collaborating with multidisciplinary teams, his approach is rooted in experimentation and shared making, bringing ideas to life with clarity, craft, and intention.

He hopes to one day spend the majority of his time enjoying his collection of rocking chairs and tending to his honey bees, all appropriately named Buzz.