01. OH, HELLO

12 Letter Name is the creative practice of Collin Buenerkemper, a Midwest-based Art Director working across brand, image, and environment to create experiences that resonate in culture and at scale.

In past lives he’s earned his sea legs, qualified as a sharpshooter, trained in Thai boxing and served hot dogs to some of the Midwest’s finest folks.

These days crafts big ideas, creates engaging consumer experiences and strives to make the internet a more pleasing place with conceptual, story driven designs. His approach is rooted in collaboration and experimentation, seeking to create lasting and timeless pieces of cultural communication.

He hopes to one day spend the majority of his time enjoying his collection of rocking chairs and tending to his honey bees, all appropriately named Buzz.

CURRENTLY:

NEVER AGAIN:

  • 180 days at sea

  • Run a 5K

  • Own a palm tree

  • Habanero breakfast

PREVIOUSLY:

  • Shipboard firefighter

  • Skate rat

  • Hot dog aficionado

  • Aspiring postal worker

ALWAYS:

  • Amos

  • Otis

  • Halcombe

  • Here & now

02. CLIENTS

Adidas / Reebok / Amazon / CNET / Maker’s Mark / Walgreens / Keen Footwear / Olympia Beer / Zappos / SnapChat / St. Judes / Wendy’s / DeMarini / Microsoft / Jim Beam / Lyric Opera of Chicago / Hachette Book Group / Georgia Aquarium

03. CAPABILITIES

Art Direction / Brand Identity / Illustration / Design Direction / Editorial / Visual Merchandising / Interior Design / Way Finding & Signage / Photography Direction

04. EXPERIENCE

Doe-Anderson:
Associate Creative Director / 2024 - Present

12 Letter Name (Freelance):
Art Director / 2014 - Present

VML:
Senior Art Director / 2022 - 2024

Adidas:
Senior Designer / 2020-2021

Happylucky:
Art Director / 2018-2020

05. FORMALITIES

New opportunities, whether big or small, are always welcome. If you like what you’ve seen and would like to make something together please say hello.

Additional portfolio work is available upon request.

Let's Talk