01. OH, HELLO
12 Letter Name is the creative practice of Collin Buenerkemper, a Midwest-based Art Director working across brand, image, and environment to create experiences that resonate in culture and at scale.
In past lives he’s earned his sea legs, qualified as a sharpshooter, trained in Thai boxing and served hot dogs to some of the Midwest’s finest folks.
These days crafts big ideas, creates engaging consumer experiences and strives to make the internet a more pleasing place with conceptual, story driven designs. His approach is rooted in collaboration and experimentation, seeking to create lasting and timeless pieces of cultural communication.
He hopes to one day spend the majority of his time enjoying his collection of rocking chairs and tending to his honey bees, all appropriately named Buzz.
CURRENTLY:
ACD @ Doe-Anderson
Mamiya RB67 Pro S
Raising cats
NEVER AGAIN:
180 days at sea
Run a 5K
Own a palm tree
Habanero breakfast
PREVIOUSLY:
Shipboard firefighter
Skate rat
Hot dog aficionado
Aspiring postal worker
ALWAYS:
Amos
Otis
Halcombe
Here & now
02. CLIENTS
Adidas / Reebok / Amazon / CNET / Maker’s Mark / Walgreens / Keen Footwear / Olympia Beer / Zappos / SnapChat / St. Judes / Wendy’s / DeMarini / Microsoft / Jim Beam / Lyric Opera of Chicago / Hachette Book Group / Georgia Aquarium
03. CAPABILITIES
Art Direction / Brand Identity / Illustration / Design Direction / Editorial / Visual Merchandising / Interior Design / Way Finding & Signage / Photography Direction
04. EXPERIENCE
Doe-Anderson:
Associate Creative Director / 2024 - Present
12 Letter Name (Freelance):
Art Director / 2014 - Present
VML:
Senior Art Director / 2022 - 2024
Adidas:
Senior Designer / 2020-2021
Happylucky:
Art Director / 2018-2020
05. FORMALITIES
New opportunities, whether big or small, are always welcome. If you like what you’ve seen and would like to make something together please say hello.
Additional portfolio work is available upon request.