Part of a 50-person in-house creative team producing 360 campaigns across North and Latin America, delivering over 1,200 assets a month for adidas across digital and retail.

Led campaign concepting and creative production at scale, spanning TOV and visual center development, photoshoot content, editorial films, and writing. Focused on audience-right storytelling while upholding brand guidelines across platforms, supporting hype drops, athlete storytelling, and seasonal initiatives.

Content Agency of the Year, 2021 The Drum Awards