Wendy’s and Paramount+ teamed up to drop the Krabby Patty IRL and we did it like a pop-culture crossover event: memes and chaos on Meta and TikTok, cryptic out-of-home that built buzz, and TV that flexed the full lineup, from the collab meal itself to the limited-edition Pineapple Under the Sea Frosty flavor. What could’ve been just another food launch turned into a fandom-driven moment that felt bigger than the menu board.